Track and trace innovation ensures that brand owners can track their products throughout the supply chain and, to name a few things, safeguard their shipments versus counterfeiting. To do this, item coding and marking is vital for supplying traceability details that is shown on packaging.
It’s approximated that 64% of all fake items are cost genuine retail outlets, which counterfeiting is one of the fastest growing financial criminal activities of modern-day times. Devastating health and safety threats, counterfeit items decrease the value of business track records and bottom lines, prevent financial investment, fund terrorism, and expense hundreds of thousands of people their livelihoods every year.
How do FMCG manufacturers efficiently protect their brands and consumers? Pyrotec PackVerifi provides a cloud-based brand protection track and trace service that helps organisations fight product counterfeiting while supporting traceability throughout the supply chain.
Significantly, Pyrotec PackVerifi helps brand owners and consumers to target counterfeiting when and where it happens. Customers just utilize a mobile phone to scan a QR (fast action) code on an item, or they can send out an SMS with the code’s matching numbers.
Pyrotec PackVerifi software analyses the validity of the code and after that instantly sends out a response back to the customer to verify whether the product is fake. For brand supervisors, a simple analytics dashboard reveals where and when counterfeiting is occurring.
Pyrotec PackVerifi software is easy to incorporate into workflows utilizing a safe login, and a safe printer is authorised to access unique QR codes that are then printed onto security labels or straight onto product packaging. Read more about labeling equipment.
Key features include highly-secure automated code generation that distinctively recognizes each product; real-time consumer messaging that confirms credibility; real-time analytics that locate and recognize counterfeiting activity by utilizing an easily-configured rules engine; and an easy-access service website for brand supervisors, supply chain partners and customers.
Pyrotec PackVerifi’s service abilities include product identification and serialisation; product traceability; supply chain visibility and monitoring; and an opportunity for direct engagement with customers, supply chain partners, consumer clearance agents and investigators to open hidden insights connecting to brand name understanding, illicit supply chain activities and supply chain efficiency.
To find out about Pyrotec PackVerifi’s low Total Cost of Ownership and how easy it is to present and integrate, go to www.pyrotec.co.za